Whether you’re too professional (focusing on the tiny details until they’re just perfect) or not professional enough (letting your customers drive the bus), the result is the same: you can lose your shirt. The concept is called overshoot, and more often than not, you’ll find yourself doing it one way or another. Come hear how you can stop it, and can regain those lost profits.

This Talk Is For: everyone!

What The Audience Will Learn: My hope is an “aha” moment for everyone in the room, as they first see themselves in the problem stories I tell (of myself), and then see the issues for what they are – not being enough of a professional, or being too much of one. Then we’ll look at the “goldie locks” version of getting it just right.