Over 85% of new WordPress sites are sites where WordPress is used as a CMS. You’ve probably attended tons of sessions telling you how to optimize WordPress for speed, and how to use some SEO plugin. I’ll talk about things businesses need to do, to make sense of their site AFTER they have traffic coming to their site.
Topics covered will be:
– Analytics : You’ve installed Google analytics, now what? Analytics are just numbers, unless you know what they’re telling you.
– Beyond Google Analytics – Other packages besides Google Analytics that can help you understand your visitors.
– Add a live chat .. seriously, live chat on the internet isn’t just for horny co-eds, you too can make money chatting with strangers on the internet.
– Test your messages – You’ve heard of split testing, now use it.
My aim by the end of this talk is to be able to give you ideas on how you can use your website to learn more about your visitors, without them entering a form.
