How to build your audience to create an online community or generate qualified business leads. Discussion about inbound marketing, how various online tactics work within this overall strategy to attract the right kind of traffic to a blog and what to do with that traffic once you have it.

This Talk Is For: Everyone!

What The Audience Will Learn: Most people who are interested in blogging have some general ideas about social media, email marketing, search engine optimization and so forth – this presentation ties all of that together with the big picture strategy of inbound marketing. I will cover the basic steps and how they all work together to deliver an online community for the writer (or business owner) to nurture. *identifying and speaking to a target market(s) *developing content – strategies for content creation aimed at the target audience. Where is content born. *Search Engine Optimization as it applies to inbound marketing (within this framework results are achieved with out 100% pure SEO) *Social media as neighborhoods for finding and attracting traffic/community building *email marketing to invite people to the community *Landing pages and calls to action – delivering content *synchronizing all the parts/tactics for ongoing, scalable growth. *long term relationships – the role of the blog (website) as a relationship (or lead) generation machine