Reaktiv Studios founder, Lead Developer and general WordPress savant Andrew Norcross, or “Norcross”, is a ninjaneer: he does the job rightly, and precisely, and few who benefit from the results of his actions will ever know with surety the power of his facility, or even that he was there at all.

He survives on caffeine, fast guitar music, whatever food is available while the rednecks are sleeping, and the cubic yards of money he makes being awesome at what he does. He hasn’t slept since Camel Lights were still four bucks a pack.

Norcross has an amazing wife and three awesome kids that his friends raise above their shoulders and say hilarious nonsensical things to before, while and after asking him for advice about their web properties. Like, at family barbecues and stuff.

It’s kind of embarrassing.