What’s the point of having a great looking website if your content isn’t awesome as well? At its core a website is about content, that’s what people are there for and its what you want to deliver. Content strategy is about matching up the content people are looking for on your site, and the content that you want to deliver to them. Because WordPress is so flexible with so many options for themes and plugins it is a great platform to build your content strategy on. This talk will cover content strategy in general and then focus on the implementation of a great content strategy on WordPress.<\/p>\n
This Session is for:<\/strong>\u00a0Business Owners, Users<\/p>\n The Audience will Learn:<\/strong>\u00a0The basics of content strategy. How to implement a content strategy using WordPress. Themes and plugins to consider when implementing a content strategy.<\/p>\n","protected":false},"excerpt":{"rendered":" What’s the point of having a great looking website if your content isn’t awesome as well? At its core a website is about content, that’s what people are there for and its what you want to deliver. Content strategy is about matching up the content people are looking for on your site, and the content […]<\/p>\n","protected":false},"author":5866631,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1376220600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[178745],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-178741","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p373XK-KuV","session_date_time":{"date":"August 11, 2013","time":"11:30 am"},"session_speakers":[{"id":"178745","slug":"adam-walker","name":"Adam Walker","link":"https:\/\/birmingham.wordcamp.org\/2013\/speaker\/adam-walker\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/178741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/5866631"}],"version-history":[{"count":3,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/178741\/revisions"}],"predecessor-version":[{"id":178749,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/178741\/revisions\/178749"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/178745"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=178741"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=178741"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=178741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}