{"id":179101,"date":"2013-08-11T22:40:15","date_gmt":"2013-08-11T22:40:15","guid":{"rendered":"https:\/\/2013.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=179101"},"modified":"2013-08-11T22:40:15","modified_gmt":"2013-08-11T22:40:15","slug":"considerations-on-building-a-mass-product","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2013\/session\/considerations-on-building-a-mass-product\/","title":{"rendered":"Considerations on Building a Mass Product"},"content":{"rendered":"<p>Building a website for a client is a lot different than building a product like a theme or a plugin for mass consumption. How do you reach your intended audience? How do you package your product? How do you manage sales, support and internal administration? I&#8217;ll be using some personal and shared examples of things to consider when structuring a business around a product. Learn from our mistakes to avoid making your own!<\/p>\n<p><strong>This Talk Is For:<\/strong>\u00a0Business Owners<\/p>\n<p><strong>What The Audience Will Learn:<\/strong>\u00a0I&#8217;d like the audience to consider their options and needs for selling a product, as opposed to individualized service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a website for a client is a lot different than building a product like a theme or a plugin for mass consumption. How do you reach your intended audience? How do you package your product? How do you manage sales, support and internal administration? I&#8217;ll be using some personal and shared examples of things [&hellip;]<\/p>\n","protected":false},"author":5866631,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1377436800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[164439],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-179101","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p373XK-KAJ","session_date_time":{"date":"August 25, 2013","time":"1:20 pm"},"session_speakers":[{"id":"164439","slug":"david-laietta","name":"David Laietta","link":"https:\/\/birmingham.wordcamp.org\/2013\/speaker\/david-laietta\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/5866631"}],"version-history":[{"count":2,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179101\/revisions"}],"predecessor-version":[{"id":179103,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179101\/revisions\/179103"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/164439"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=179101"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=179101"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=179101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}