{"id":179110,"date":"2013-08-11T22:50:24","date_gmt":"2013-08-11T22:50:24","guid":{"rendered":"https:\/\/2013.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=179110"},"modified":"2013-08-11T22:50:24","modified_gmt":"2013-08-11T22:50:24","slug":"lost-profits-being-too-or-not-enough-of-a-professional","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2013\/session\/lost-profits-being-too-or-not-enough-of-a-professional\/","title":{"rendered":"Lost Profits: Being Too or Not Enough of a Professional"},"content":{"rendered":"<p>Whether you&#8217;re too professional (focusing on the tiny details until they&#8217;re just perfect) or not professional enough (letting your customers drive the bus), the result is the same: you can lose your shirt. The concept is called overshoot, and more often than not, you&#8217;ll find yourself doing it one way or another. Come hear how you can stop it, and can regain those lost profits.<\/p>\n<p><strong>This Talk Is For:<\/strong>\u00a0everyone!<\/p>\n<p><strong>What The Audience Will Learn:\u00a0<\/strong>My hope is an &#8220;aha&#8221; moment for everyone in the room, as they first see themselves in the problem stories I tell (of myself), and then see the issues for what they are &#8211; not being enough of a professional, or being too much of one. Then we&#8217;ll look at the &#8220;goldie locks&#8221; version of getting it just right.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re too professional (focusing on the tiny details until they&#8217;re just perfect) or not professional enough (letting your customers drive the bus), the result is the same: you can lose your shirt. The concept is called overshoot, and more often than not, you&#8217;ll find yourself doing it one way or another. Come hear how [&hellip;]<\/p>\n","protected":false},"author":5866631,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1377436800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[164441],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-179110","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p373XK-KAS","session_date_time":{"date":"August 25, 2013","time":"1:20 pm"},"session_speakers":[{"id":"164441","slug":"chris-lema","name":"Chris Lema","link":"https:\/\/birmingham.wordcamp.org\/2013\/speaker\/chris-lema\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/5866631"}],"version-history":[{"count":1,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179110\/revisions"}],"predecessor-version":[{"id":179111,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179110\/revisions\/179111"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/164441"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=179110"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=179110"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=179110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}