{"id":179112,"date":"2013-08-11T22:52:19","date_gmt":"2013-08-11T22:52:19","guid":{"rendered":"https:\/\/2013.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=179112"},"modified":"2013-08-11T22:52:19","modified_gmt":"2013-08-11T22:52:19","slug":"ab-testing-for-the-win","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2013\/session\/ab-testing-for-the-win\/","title":{"rendered":"A\/B Testing For The Win"},"content":{"rendered":"<p>In the 2008 presidential race, the Obama campaign used a\/b testing to increase their email sign-up rate by 40% which gave the campaign an estimated additional 2.8 million email address and $60 million. Learn the principals and tools of a\/b testing and how to use them on your site. We&#8217;ll look at some case studies of sites that have made use of these tools and what they learned. We&#8217;ll also look at what tools are available for us to use and run a test or two.<\/p>\n<p><strong>This Talk Is For: <\/strong>Everyone!<\/p>\n<p><strong>What The Audience Will Learn:<\/strong>\u00a0By attending this talk, the audience will learn why their site should be using a\/b testing and how to make it happen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 2008 presidential race, the Obama campaign used a\/b testing to increase their email sign-up rate by 40% which gave the campaign an estimated additional 2.8 million email address and $60 million. Learn the principals and tools of a\/b testing and how to use them on your site. We&#8217;ll look at some case studies [&hellip;]<\/p>\n","protected":false},"author":5866631,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1377439800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[164443],"footnotes":""},"session_track":[174416],"session_category":[],"class_list":["post-179112","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p373XK-KAU","session_date_time":{"date":"August 25, 2013","time":"2:10 pm"},"session_speakers":[{"id":"164443","slug":"bil-robbins","name":"Bill Robbins","link":"https:\/\/birmingham.wordcamp.org\/2013\/speaker\/bil-robbins\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/5866631"}],"version-history":[{"count":1,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179112\/revisions"}],"predecessor-version":[{"id":179113,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/179112\/revisions\/179113"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/164443"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=179112"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=179112"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=179112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}