Karla Archer is a local web and print designer, technophile, writer and idea generator. For blogging and web design, WordPress and the Genesis framework are her weapons of choice. (and dark chocolate and coffee are her fuel.) Prior to starting Archer Creative with her husband, Randy, Karla ran Fruition Designs, an online graphic design boutique. Originally specializing in print design, her leap into blogging in 2005 made the decision to learn web design and coding an easy one. When not designing and writing for others, she blogs about living simply and purposefully at LivingTheLifeFantastic.com.