Imagine you have a great product & a cool theme or a useful plugin or anything else that people like and actually buy. And you make money. Does that mean you are running a successful business? Sure. Does that mean you are building a brand name for your product? Not necessarily. The focus of this talk is to establish a fine line between running a business and running a brand, what it means to build a brand and what are the 4 most basic and important steps you should go through. I will use SiteGround as a case study to demonstrate each aspect of that process.<\/p>\n","protected":false},"excerpt":{"rendered":"
Imagine you have a great product & a cool theme or a useful plugin or anything else that people like and actually buy. And you make money. Does that mean you are running a successful business? Sure. Does that mean you are building a brand name for your product? Not necessarily. The focus of this … Continue reading Challenges of building a successful brand vs. building a successful business<\/span>