Meet the Speaker: Sam Brasseale

Sam Brasseale will be speaking as part of the Developer Track on October 29th. He’ll be helping us learn how to manage multiple sites with Vagrant and Wordmove.


Sam is a Birmingham based web developer working at Cayenne Creative. He has been working as a web developer since 2009. Since then he’s worked at various agencies around town, founded a startup, Freshfully, based in Avondale, and now manages a team of developers building client sites primarily using WordPress. He was kind enough to give us a few minutes to answer some questions so that we can get to know him better.

Q1: Why do you choose to participate in WordCamp? What is the impact of WordPress/WordCamp for you?
A1: I chose to participate in WordCamp partially due to peer pressure, ha!. I also have always wanted to find a way give back to the community of developers in Birmingham. I’ve been toiling away in my little bubble of influence for a while now with no real benefit outside our client base. I feel it’s important for us to share what we know to help others get there faster. A rising tide lifts all boats.

Q2:  What is the impact of WordPress/WordCamp for you?
A2: WordPress has impacted me personally for a number of years. I’ve been employed as a WordPress developer for going on 7 years now. I’ve basically built my life around creating great user experiences for my clients and their clients using WordPress as a platform. I also landed one of my early jobs after attending WordCamp many years ago. WordCamp has always been a great example of providing ongoing learning for both developers and those who need websites.

Q3: How do you primarily work with WordPress?
A3: All of my work with WordPress is custom development. We will use some off the shelf plugins for functionality, but most of that functionality is heavily modified or created from scratch.

Q4: What is the most powerful tool or strategy for someone managing multiple WordPress sites?
A4: Well, as it so happens, my talk at this year’s WordCamp will be specifically about that topic. I’ll be speaking on using Vagrant and Wordmove to manage multiple websites with relative ease. There are a few tips and tricks involved in setup and day-to-day usage, but pretty much anyone familiar with developing sites locally should be able to pick up the techniques and run with them on day one.