Strategic Design: How Information Can Drive your Design Decisions to Success

In this talk, seasoned creative director Sara Cannon will dive into the intersection of strategy and creativity through discussing how knowledge can inform design decisions. She will be looking at how different methods of research, data-collection, and strategical thinking can play into the creativity behind designs. And how at the end of the design process, you can measure success.

Takeaway:

  • Insight into research-driven design processes

Speaker

About sara cannon

Hello! I am a seasoned UI / UX designer, former business owner, creative director, and passionate about everything design & WordPress. Designing since 1998, i'm thrilled to have worked with some amazing clients such as Disney Publishing, City University of New York, InsideClimate News, Chalkbeat, Birmingham Museum of Art, Recode, VentureBeat, The Getty, The Arc, Disney Streaming Services, Elad Gill, and Flickr. I love using my problem-solving and creative skills to lead designs toward success and innovation. I have been extensively public speaking since 2009. I deeply believe in the spirit of open source and enjoy teaching Typography, Design, User Experience, Accessibility & more. I love making the internet a more beautiful place at my home office in Birmingham, AL with my husband, daughter, and a menagerie of pets.