{"id":625,"date":"2016-10-12T16:16:21","date_gmt":"2016-10-12T21:16:21","guid":{"rendered":"https:\/\/2016.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=625"},"modified":"2016-10-12T16:31:17","modified_gmt":"2016-10-12T21:31:17","slug":"whats-the-plan-for-your-master-brand","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2016\/session\/whats-the-plan-for-your-master-brand\/","title":{"rendered":"What&#8217;s the Plan for your Master Brand?"},"content":{"rendered":"<p>As the social and digital media landscape gets increasingly competitive, it&#8217;s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.<\/p>\n<p><strong>Takeaways:<\/strong><\/p>\n<ul>\n<li>Why branding its really not all about you and how to develop your corporate identity.<\/li>\n<li>Why WordPress is the BEST platform to build your brand.<\/li>\n<li>How to build a branding kit to allow and command brand continuity.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As the social and digital media landscape gets increasingly competitive, it&#8217;s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as &hellip; <a href=\"https:\/\/birmingham.wordcamp.org\/2016\/session\/whats-the-plan-for-your-master-brand\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What&#8217;s the Plan for your Master Brand?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13357590,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1477767600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[570],"footnotes":""},"session_track":[919073],"session_category":[],"class_list":["post-625","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business-freelance"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7pEJ8-a5","session_date_time":{"date":"October 29, 2016","time":"2:00 pm"},"session_speakers":[{"id":"570","slug":"kristi-l-oliver","name":"Kristi L. Oliver","link":"https:\/\/birmingham.wordcamp.org\/2016\/speaker\/kristi-l-oliver\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/625\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/625\/revisions\/626"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/570"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/kristionne"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=625"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}