{"id":544,"date":"2017-09-15T21:30:07","date_gmt":"2017-09-15T21:30:07","guid":{"rendered":"https:\/\/2017.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=544"},"modified":"2017-09-15T21:30:07","modified_gmt":"2017-09-15T21:30:07","slug":"they-ask-you-answer-they-trust","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2017\/session\/they-ask-you-answer-they-trust\/","title":{"rendered":"They Ask, You Answer, They Trust"},"content":{"rendered":"<p>How to develop high quality content that is highly focused on answering customer questions and developing trust with website content. \u00a0This presentation will be based on a hybrid mashup of ideas found from Marcus Sheridan&#8217;s &#8220;They Ask, You Answer&#8221;, and Stephen Covey&#8217;s &#8220;Speed of Trust&#8221;<\/p>\n<p>Takeaways:<\/p>\n<ul>\n<li>An understanding of what is needed to develop and publish customer focused content that answers their questions in an transparent way.<\/li>\n<li>The relationship between website content and customer trust.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to develop high quality content that is highly focused on answering customer questions and developing trust with website content. \u00a0This presentation will be based on a hybrid mashup of ideas found from Marcus Sheridan&#8217;s &#8220;They Ask, You Answer&#8221;, and Stephen Covey&#8217;s &#8220;Speed of Trust&#8221; Takeaways: An understanding of what is needed to develop and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/birmingham.wordcamp.org\/2017\/session\/they-ask-you-answer-they-trust\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;They Ask, You Answer, They Trust&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11827973,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1508601600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[483],"footnotes":""},"session_track":[5771],"session_category":[],"class_list":["post-544","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-blogger"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8piUg-8M","session_date_time":{"date":"October 21, 2017","time":"11:00 am"},"session_speakers":[{"id":"483","slug":"andrew-podner","name":"Andrew Podner","link":"https:\/\/birmingham.wordcamp.org\/2017\/speaker\/andrew-podner\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/544\/revisions"}],"predecessor-version":[{"id":583,"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/544\/revisions\/583"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/483"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/apodner"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=544"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}