We are NOT a patient society. That means if you delay someone from using your website, then they probably will give up and go somewhere else. If they do stick around on a slow loading website, then you only have a few seconds to get their attention.<\/p>\n
Kissmetrics did a case study and determined that even a one-second delay<\/strong> in loading speed could result in an annual loss of $2.5 million<\/a>. The conversion rate drops that much.<\/p>\n Over at Torquemag.io, Janna Hilferty shared some thoughts on the patience level of readers. Her article, 13 Performance-boosting Site Speed Tips<\/a> for WordPress, shares some thoughts on how to speed up your site so that you can keep the readers hanging around.<\/p>\n The one thing that jumped out at me is the need to cache the pages. I am far from the most technical WordPress user (I fall under the content creator and code BREAKER column), the idea that something as simple as a caching system could speed up my website caught me off guard.<\/p>\n Nathan Ingram, one of the WPYall WordCamp Birmingham organizers, shared more tips in a webinar, Optimizing Images for Your WordPress Website<\/a>, focused on not only creating great images but great images that load fast.<\/p>\n If you do nothing else to speed up your WordPress sites, making sure that you set up caching (which can be done through plugins like W3 Total Cache<\/a>, WP Rocket<\/a>, and WP Super Cache<\/a>). You can also use Smush<\/a>, Imagify<\/a>, or TinyPNG<\/a> to keep your images under control.<\/p>\n SPEED MATTERS, Y’ALL!<\/p>\nThe Takeaway<\/h2>\n