{"id":2534,"date":"2018-06-19T01:34:26","date_gmt":"2018-06-19T01:34:26","guid":{"rendered":"https:\/\/2018.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=2534"},"modified":"2018-06-19T01:34:26","modified_gmt":"2018-06-19T01:34:26","slug":"a-b-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2018\/session\/a-b-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing &#8211; Which Way Does your Duck Face?"},"content":{"rendered":"<p>When you launch a website, do you know what works? You don\u2019t; you\u2019re guessing. Your guesses may be based on experience and education, but with good A\/B testing you can also make decisions based upon data.<\/p>\n<p>For example, do you know that even the way a duck\u2019s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change. <\/p>\n<p>In this talk, we will spend some time review the A\/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you launch a website, do you know what works? You don\u2019t; you\u2019re guessing. Your guesses may be based on experience and education, but with good A\/B testing you can also make decisions based upon data. For example, do you know that even the way a duck\u2019s face points (left versus right) could increase your [&hellip;]<\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1533500100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2271],"footnotes":""},"session_track":[1241126],"session_category":[],"class_list":["post-2534","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-working-with-wordpress"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9lj3v-ES","session_date_time":{"date":"August 5, 2018","time":"3:15 pm"},"session_speakers":[{"id":"2271","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/birmingham.wordcamp.org\/2018\/speaker\/mike-demo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2534\/revisions"}],"predecessor-version":[{"id":2541,"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2534\/revisions\/2541"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2271"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2534"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}