{"id":1084,"date":"2019-06-04T21:58:13","date_gmt":"2019-06-05T02:58:13","guid":{"rendered":"https:\/\/2019.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=1084"},"modified":"2019-08-16T15:01:55","modified_gmt":"2019-08-16T20:01:55","slug":"content-marketing-nurture-leads-fill-your-prospect-funnel-and-nail-thought-leadership","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2019\/session\/content-marketing-nurture-leads-fill-your-prospect-funnel-and-nail-thought-leadership\/","title":{"rendered":"Content Marketing: Nurture Leads, Fill Your Prospect Funnel, and NAIL &#8220;Thought Leadership&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you want to dramatically improve your presence with key prospects and clients, Content Marketing is a must-have with all companies today. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s content marketing is so much more than just writing blog posts: it&#8217;s&#8230;generating a distribution plan (how are you going to get prospects to read your article?); branching out on the types of content you produce (i.e. Special Reports and EBooks &#8211; I&#8217;ll tell you how!), and measuring your plan&#8217;s outcomes for real, tangible, quantitative results. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll take you through each of these pieces, and direct you through a plan that will make you a hero with your Sales Reps, an expert to your clients, and a marketing maven to your boss! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to dramatically improve your presence with key prospects and clients, Content Marketing is a must-have with all companies today. Today&#8217;s content marketing is so much more than just writing blog posts: it&#8217;s&#8230;generating a distribution plan (how are you going to get prospects to read your article?); branching out on the types of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/birmingham.wordcamp.org\/2019\/session\/content-marketing-nurture-leads-fill-your-prospect-funnel-and-nail-thought-leadership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Content Marketing: Nurture Leads, Fill Your Prospect Funnel, and NAIL &#8220;Thought Leadership&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9891554,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1565469000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2019.birmingham.wordcamp.org\/files\/2019\/08\/Content-Marketing-presentation-Phyllis-Rush.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[966],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-1084","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pasL8c-hu","session_date_time":{"date":"August 10, 2019","time":"3:30 pm"},"session_speakers":[{"id":"966","slug":"phyllis-rush","name":"Phyllis Rush","link":"https:\/\/birmingham.wordcamp.org\/2019\/speaker\/phyllis-rush\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1084\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1084\/revisions\/1086"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/966"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/phyllisneill"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1084"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}