{"id":1120,"date":"2019-06-04T22:14:33","date_gmt":"2019-06-05T03:14:33","guid":{"rendered":"https:\/\/2019.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=1120"},"modified":"2019-08-16T14:45:47","modified_gmt":"2019-08-16T19:45:47","slug":"click-this-the-customer-journey-in-the-digital-age","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2019\/session\/click-this-the-customer-journey-in-the-digital-age\/","title":{"rendered":"Click This! The Customer Journey in the Digital Age"},"content":{"rendered":"\n<p>Most Americans are exposed from 4,000 to 10,000 marketing messages each day. <\/p>\n\n\n\n<p>Yikes! Why in the world would someone pay attention to you or your client\u2019s sales pitch, social post, or latest blog article?<\/p>\n\n\n\n<p>Well, if your marketing is relevant and helpful, not interruptive, you can find ways to break through the noise.<\/p>\n\n\n\n<p>In this interactive talk, you\u2019ll learn how to use the four principals of inbound marketing &#8211; attract, connect, engage, and delight &#8211; to create the type of marketing people love. That\u2019s inbound marketing. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most Americans are exposed from 4,000 to 10,000 marketing messages each day. Yikes! Why in the world would someone pay attention to you or your client\u2019s sales pitch, social post, or latest blog article? Well, if your marketing is relevant and helpful, not interruptive, you can find ways to break through the noise. In this &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/birmingham.wordcamp.org\/2019\/session\/click-this-the-customer-journey-in-the-digital-age\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Click This! The Customer Journey in the Digital Age&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8303970,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1565551800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2019.birmingham.wordcamp.org\/files\/2019\/08\/marc-apple-wordcamp-bham-2019.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1011],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-1120","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pasL8c-i4","session_date_time":{"date":"August 11, 2019","time":"2:30 pm"},"session_speakers":[{"id":"1011","slug":"marc-apple","name":"Marc Apple","link":"https:\/\/birmingham.wordcamp.org\/2019\/speaker\/marc-apple\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/8303970"}],"version-history":[{"count":1,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1120\/revisions"}],"predecessor-version":[{"id":1121,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1120\/revisions\/1121"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1011"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1120"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}