{"id":1147,"date":"2019-06-04T22:28:30","date_gmt":"2019-06-05T03:28:30","guid":{"rendered":"https:\/\/2019.birmingham.wordcamp.org\/?post_type=wcb_session&#038;p=1147"},"modified":"2019-08-16T15:25:00","modified_gmt":"2019-08-16T20:25:00","slug":"your-brand-in-a-voice-first-world","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2019\/session\/your-brand-in-a-voice-first-world\/","title":{"rendered":"Your Brand in a Voice First World"},"content":{"rendered":"\n<p>With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. <\/p>\n\n\n\n<p>In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally.   In a voice first world, what does your brand look like, (I mean, sound like)? <\/p>\n\n\n\n<p>In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/birmingham.wordcamp.org\/2019\/session\/your-brand-in-a-voice-first-world\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your Brand in a Voice First World&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15423074,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1565557200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.createmyvoice.com\/docs\/WCBHM19%20-%20Your%20Brand%20in%20a%20Voice%20First%20World%20-%20Chip%20Edwards.ppsx","_wcpt_session_video":"","_wcpt_speaker_id":[1002],"footnotes":""},"session_track":[1282876],"session_category":[],"class_list":["post-1147","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-working-with-wp","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pasL8c-iv","session_date_time":{"date":"August 11, 2019","time":"4:00 pm"},"session_speakers":[{"id":"1002","slug":"chip-edwards","name":"Chip Edwards","link":"https:\/\/birmingham.wordcamp.org\/2019\/speaker\/chip-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1147\/revisions"}],"predecessor-version":[{"id":1148,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1147\/revisions\/1148"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1002"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/cpedwards4"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1147"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1147"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}