{"id":1598,"date":"2022-12-16T15:05:52","date_gmt":"2022-12-16T21:05:52","guid":{"rendered":"https:\/\/birmingham.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=1598"},"modified":"2023-01-25T16:27:37","modified_gmt":"2023-01-25T22:27:37","slug":"payment-plans-are-for-suckers","status":"publish","type":"wcb_session","link":"https:\/\/birmingham.wordcamp.org\/2023\/session\/payment-plans-are-for-suckers\/","title":{"rendered":"Marketing Minimalism &#8211; What They Don&#8217;t Want You to Know"},"content":{"rendered":"\n<p>When it comes to marketing, there are a million things you can do, and a million more things everyone tells you &#8220;you MUST&#8221; do. When it comes to REAL LIFE and what actually works with clients today, there is a much simpler approach. This talk with explore a scaled back version of marketing that actually works. If your client can survive in business for 10+ years and you have a hand in that, you have a built a relationship that will last through good times and bad, no matter what the economy is doing.<\/p>\n\n\n\n<p>In this talk, Elizabeth will share how she approaches Branding, Websites, Social Media, Blogging\/Podcasting, Email Marketing etc, in an &#8220;minimalist&#8221; way so you can grow your client base in a way that will make your company (and your client&#8217;s companies) stand the test of time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing, there are a million things you can do, and a million more things everyone tells you &#8220;you MUST&#8221; do. When it comes to REAL LIFE and what actually works with clients today, there is a much simpler approach. This talk with explore a scaled back version of marketing that actually [&hellip;]<\/p>\n","protected":false},"author":8303970,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":true,"_wcpt_session_time":1675539000,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1517],"footnotes":""},"session_track":[1167298],"session_category":[],"class_list":["post-1598","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 4, 2023","time":"1:30 pm"},"session_speakers":[{"id":"1517","slug":"elizabeth-pampalone","name":"Elizabeth Pampalone","link":"https:\/\/birmingham.wordcamp.org\/2023\/speaker\/elizabeth-pampalone\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/8303970"}],"version-history":[{"count":6,"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1598\/revisions"}],"predecessor-version":[{"id":2291,"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1598\/revisions\/2291"}],"speakers":[{"embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/1517"}],"wp:attachment":[{"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=1598"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=1598"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birmingham.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}