Content Strategy with WordPress

What’s the point of having a great looking website if your content isn’t awesome as well? At its core a website is about content, that’s what people are there for and its what you want to deliver. Content strategy is about matching up the content people are looking for on your site, and the content that you want to deliver to them. Because WordPress is so flexible with so many options for themes and plugins it is a great platform to build your content strategy on. This talk will cover content strategy in general and then focus on the implementation of a great content strategy on WordPress.

This Session is for: Business Owners, Users

The Audience will Learn: The basics of content strategy. How to implement a content strategy using WordPress. Themes and plugins to consider when implementing a content strategy.

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About sara cannon

Hello! I am a seasoned UI / UX designer, former business owner, creative director, and passionate about everything design & WordPress. Designing since 1998, i'm thrilled to have worked with some amazing clients such as Disney Publishing, City University of New York, InsideClimate News, Chalkbeat, Birmingham Museum of Art, Recode, VentureBeat, The Getty, The Arc, Disney Streaming Services, Elad Gill, and Flickr. I love using my problem-solving and creative skills to lead designs toward success and innovation. I have been extensively public speaking since 2009. I deeply believe in the spirit of open source and enjoy teaching Typography, Design, User Experience, Accessibility & more. I love making the internet a more beautiful place at my home office in Birmingham, AL with my husband, daughter, and a menagerie of pets.