Google Analytics- Understanding Your Website Visitors

WordPress is an amazing platform with thousands of plugins themes and options- how do you know if adding a new plugin adds to your website experience or takes from it. In this action packed 30 minute presentation you will learn how to understand what real life visitors do on your website. You’ll understand the following concepts: How to install Google Analytics in WordPress Visits/Visitors/Percentage of New Visitors Time on Site and Pages per Visit Bounce Rates and How to Impact Them Determine where your visitors come from and if your marketing is working

This Talk Is For: Business Owners, Users

What The Audience Will Learn: The audience will learn how to put themselves in their visitors shoes – resist installing plugins or flashy content for the sake of having it. They will be able to ask the right questions to help improve their website traffic, lead capture, registration or “check-out” rates.

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About sara cannon

Hello! I am a seasoned UI / UX designer, former business owner, creative director, and passionate about everything design & WordPress. Designing since 1998, i'm thrilled to have worked with some amazing clients such as Disney Publishing, City University of New York, InsideClimate News, Chalkbeat, Birmingham Museum of Art, Recode, VentureBeat, The Getty, The Arc, Disney Streaming Services, Elad Gill, and Flickr. I love using my problem-solving and creative skills to lead designs toward success and innovation. I have been extensively public speaking since 2009. I deeply believe in the spirit of open source and enjoy teaching Typography, Design, User Experience, Accessibility & more. I love making the internet a more beautiful place at my home office in Birmingham, AL with my husband, daughter, and a menagerie of pets.