WordCamp Birmingham is proud of all our presentations this year, but these talks are going to be incredible; you won’t want to miss them. Here’s a taste of what’s in store.
“Why the Pad is Bad – A Practical Guide to Estimating WordPress Projects”
By Beth Livingston
Beth built her first WordPress website in 2009 for a side business, was immediately smitten, and soon began building websites for others. In 2016, after a long history as an IT business analyst, instructional designer, and project manager, Beth left the corporate world to become a full-time WordPress coach and designer; she now enjoys providing real-life project management skills training for WordPress practitioners (designers, developers, consultants, project managers, and agencies) through her company, WP Roadmaps and Coaching.
Beth also runs the WordPress Project Management Facebook group and serves as an organizer for the Triad WordPress Meetup , where she has hosted several “happiness bar”-type events for those needing help. Beth has spoken at various WordCamps across the country and has taught several project management classes. She is also the author of The Complete Project Management Roadmap for WordPress, due this summer.
In her talk, Beth will explain how padding your freelance quotes can ruin your long-term business.
Padding is the lazy person’s approach to covering potential on-the-job surprises. Using an overestimate to cover potential problems and scope changes can do your client a major disservice. There is an alternative that works and guarantees you always come in under budget.
Attendees will learn actionable steps for creating a change control procedure that works; they will have access to a downloadable example.
Click here to visit Beth’s website.
“Launching Your Product or Service”
By Aisha Adams
Aisha Adams is a social media expert with a heart for community development. Through her platform, Nappy Thoughts, Aisha has been a resource to others seeking mental, emotional, and physical trauma relief. Her work has appeared in The Asheville Citizen-Times, The Asheville Grit, and The Final Call. She has a BA in English and an MA in Post-Secondary and Adult Education. She is also the founder of Aisha Adams Media Group, which helps small businesses with marketing. In May, Aisha launched Equity Over Everything, a project that aims to close home ownership and business equity gaps among under-resourced communities.
In her talk, Aisha will provide strategies for increased social media visibility and conversions. Attendees will learn practical steps for launching their products or services online.
Click here to visit Aisha’s website.
“Git ‘r Done: Maximizing Your Freelancer Day”
By Melanie G. Adcock
Melanie G. Adcock has been designing websites since the late 90s. In May 2010, Melanie became a full-time freelance web designer and developer; she has been using WordPress exclusively since 2011. Her current clients include small businesses, retirement communities, churches, and other non-profit organizations. Melanie and her husband Jay run Adcock Creative Group, a full-service agency in Newnan, Georgia.
Are you feeling overwhelmed as a freelancer? You aren’t alone.
During her talk, Melanie will teach participants practical solutions to maximize their productivity, lower their stress levels, and streamline their workflows.
Participants will receive tools and techniques they can use to streamline their workflows.
Click here to visit Melanie’s website.
“Click This! The Customer Journey in the Digital Age”
By Marc Apple
As a recognized sales and marketing leader, Marc Apple has turned his entrepreneurial spirit, big-picture foresight, and a tireless work ethic into a diverse and successful career. Utilizing strategic planning to deliver immediate, lasting results, Marc has grown Forward Push into the go-to creative marketing choice for local and national clients. By offering comprehensive multi-platform plans, he creates dynamic websites that convert prospects into sales, advertising that generates high ROI, and marketing strategies that deliver.
Why in the world would someone pay attention to your (or your client’s) sales pitch, social post, or latest blog article? If your marketing is relevant and helpful, not interruptive, you can find ways to break through the noise.
In this interactive talk, participants will learn how to use the four principles of inbound marketing – attract, connect, engage, and delight – to create the type of marketing people love. They will receive a clear understanding of how inbound marketing can be used to attract, connect, engage, and delight prospects that turn into clients.
Click here to visit Marc’s website.
Still need WP Y’all tickets?Get yours now before they run out!
We look forward to seeing you this year!